Our clear and proven approach provides clients with strategic clarity in a digital and social world. We combine data with human analysis to find the people who sit at the heart of networks (through whom we can reach wider audiences). We undertake social media listening and analysis to understand what matters most to your audiences. This enables us to frame messages in the most impactful way by directly tapping into your audiences’ biggest priorities and concerns. Then we build effective, creative and impactful campaigns around these issues.
Over the last two years, there has been an explosion in video storytelling. Rapid smartphone penetration, technological advances and the seismic shift to a more visual and real-time web have created opportunities to capture, edit and share stories online in much more engaging and cost-efficient ways than ever before.
We have managed social media channels on behalf of a variety of clients to build awareness and drive engagement with their campaign objectives in Arabic and English.